INGREDIENTSWith their green ingredient promise at Aveda, they continually strive to increase their use of naturally derived ingredients, i.e. those in which more than 50% of the molecule comes from a plant, non-petroleum mineral, or other natural source, like water. They set other standards for use, too, like avoiding certain types of processing. |
RESPONSIBLEAveda believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision they make. They find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. Aveda also believe that profit and environmental responsibility will increasingly work together as more industries find out that “nature works” for both sustainability and the bottom-line. |
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