The art and science of pure flower and plant essences is the core of Aveda. Their beauty products are alive with the life force of plants, and contain pure essential oils. Their solutions are so powerful they call them Purescriptions™. While they specialise in hair care, they offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. Aveda’s professional network, nearly 7,000 salons and spas worldwide, shares their commitment. Ever since a hairdresser founded Aveda in 1978, their products have been harvested with respect for the earth, in harmony with the web of life.

Their mission at Aveda is to care for the world we live in, from the products they make to the ways in which they give back to society. At Aveda, they strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

INGREDIENTS

With their green ingredient promise at Aveda, they continually strive to increase their use of naturally derived ingredients, i.e. those in which more than 50% of the molecule comes from a plant, non-petroleum mineral, or other natural source, like water. They set other standards for use, too, like avoiding certain types of processing.

 
RESPONSIBLE

Aveda believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision they make. They find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. Aveda also believe that profit and environmental responsibility will increasingly work together as more industries find out that “nature works” for both sustainability and the bottom-line.